"I love the ocean this much" and you'll be proving it too by making a responsible buying decision with our latest product. We've got every part of the process covered to be as eco-friendly as possible and we couldn't be prouder of the design, production and how it arrives to you!
Certified Organic Cotton Crewneck Jumper
300g/m2. Wash cool, hang dry. GM free. Not tested on animals. Does not contain animal-derived products. Printed in the UK with low waste printing tech. Made in a renewable energy powered factory audited for a wide range of social and sustainability criteria.
Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilisers, co planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our products.
Organic cotton looks like a little bit of cotton wool bursting from a dry flower. The petals and seeds need to be removed before it can be spun. Harvested organic cotton is taken to ginning plants by camel or by truck. From there the raw material is separated out into the useful fibres which are sent to be spun. The waste seeds are pressed into cakes which is sold for organic cow feed. Vegetable oil is squeezed out last for use in food products. Every part of the plant is used.
Water clean enough to drink
Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Where our fabrics are dyed, the water is recovered, cleaned and recirculated.
At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned it is then used at the input for the next batch. It is a closed loop system.
Throughout our supply chain renewable energy is used. In the UK we own a solar farm and power manufacturing operations with renewables. In India, the factory owns two wind farms and a 150kw PV array. Renewable energy is affordable, reliable and something we are committed to investing in.
Our products are made in a factory where the spinning, dye, weaving, cut and sew are integrated. Vertical integration leads to cost savings which can be reinvested in the facilities. This means that the environment is clean, light, modern and positive, like our factory in the UK.
By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Our main order of these hoodies came to us in cardboard boxes, with paper-based tape